Football Fever

In India there are two major quadrennial phenomena: Kumbhmela and Football fever. We are a Cricket-crazy country where only FIFA World Cup makes us go crazy for soccer. No wonder the marketing minds try to use this opportunity for promotions. During 2014 FIFA WC, this particular brand had left no stone unturned to encash the ephemeral FIFA fever for its advertisement, by turning this bus-stop into a Goal. And that’s quite impressive, I must say. Can we try something like this to make city bus service attractive?

Coming back to Football, Indian Super League has shown a great promise. The 2015 season has already kicked off in style recently. Having Postiga, Roberto Carlos, Elano in the limelight, it is really going to be a treat for the fans. Let us hope ISL succeeds to entertain Indians and make Football a part of our life.

(More on 2014 FIFA WC

https://abhijitraut10.wordpress.com/2014/07/14/looking-beyond-the-game/)